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Louis B. Mayer
| (July 4, 1882[1] – October 29, 1957) |
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| Louis Burt Mayer was an early film producer, generally
cited as the creator of the star system within Metro-Goldwyn-Mayer (MGM)
in its golden years. Known always as Louis B. Mayer (pronounced Louie)
and often simply as "L.B", he believed in "wholesome entertainment" and
went to great lengths to collect "more stars than in the heavens". |
Born Eliezer Meir to a Jewish family in Minsk, Russian Empire (now Belarus), his
family immigrated to Saint John, New Brunswick, Canada when he was still very
young and Mayer attended school there. His father started a scrap metal business
and Louis worked with his father in the business until he was in his late teens,
when he went to Boston.
On November 28, 1907 in Haverhill, Massachusetts, Louis B. Mayer opened his
first movie theater. Within a few years he had the largest theater chain in New
England and in 1916 Mayer partnered with Richard A. Rowland to create Metro
Pictures Corporation based in New York City. A Hollywood facility was set up in
late 1918. Mayer then left the partnership to start his own production company,
Louis B. Mayer Pictures, and later became a partner with B.P. Schulberg in the
Mayer-Schulberg Studio. In 1924 Marcus Loew bought Louis B. Mayer Pictures and
as part of the deal made Mayer head of the new Metro-Goldwyn-Mayer.
As a studio boss, Louis B. Mayer built MGM into the most financially successful
motion picture studio in the world and the only one to pay dividends throughout
the Great Depression of the 1930s. However he frequently clashed with production
chief Irving Thalberg who preferred literary works over the crowd-pleasers Mayer
wanted. He ousted Thalberg as production chief in 1932 while Thalberg was
recovering from a heart attack and replaced him with independent producers until
1936 when he became head of production as well as studio chief. This made Mayer
the first executive in America to earn a million-dollar salary. Under Mayer, MGM
produced many successful films with high earning stars including Clark Gable,
Spencer Tracy, Katharine Hepburn, Lon Chaney, Joan Crawford, Jean Harlow, Judy
Garland and many others. Although he had a reputation for ruthless expediency
and allegedly narrow views about what subjects were suitable topics for motion
pictures, Katharine Hepburn referred to him as a "nice man" (she personally
negotiated many of her contracts with him). Some blame Mayer for Judy Garland's
drug addictions, but historical support for this is not clear.
By 1948, due to the introduction of television and changing public tastes, MGM
suffered a considerable dropoff in its success. Three years without an Oscar
award provoked further conflict between Mayer and Nicholas Schenck, president of
MGM's parent, Loews, Inc. (Mayer is said to have frequently referred to Schenck
as Mr. Skunk). Mayer ultimately sold his collection of thoroughbred horses
(among which was Your Host, sire of Kelso, which he supposedly paid more
attention to than his MGM responsibilities), worked to control costs and
searched for a "new Thalberg", hiring writer and producer Dore Schary as
production chief. Schary (who was 20 years Mayer's junior) preferred message
pictures in contrast with Mayer's taste for "wholesome" films. Three years
later, Mayer reportedly called Loews headquarters in New York with an ultimatum,
"It's either him, or me" and Schenck fired Mayer from the post he'd held for 24
years. Mayer tried to stage a boardroom coup but failed and largely retired from
public life.
Mayer had two daughters from his first marriage to Margaret Shenberg. Daughter
Irene Gladys Mayer, married producer David O. Selznick and second daughter Edith
(Edie) Mayer married to producer William Goetz (who became President of
Universal Pictures).
Active in Republican Party politics, Mayer served as the vice chairman of the
Republican Party of California from 1931 to 1932 and as its state chairman
between 1932 and 1933. He and Thalberg played a role in discrediting muckraker
and reformist Upton Sinclair's 1934 California gubernatorial bid.
Louis B. Mayer died on October 29, 1957 and was interred in the Home of Peace
Cemetery in East Los Angeles, California. His last words (reportedly) were,
"Nothing matters."
Mayer was the most famous of the studio moguls of the Golden Age of Hollywood.
By modern standards, their control over the industry was disturbingly
dictatorial, but they enjoyed phenomenal success. He was parodied as "Jack
Lipnick of Capitol Pictures" in Barton Fink. Like the moguls as a group, Mayer
left a legacy that will always be controversial.
See also: Other Canadian pioneers in early Hollywood
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